I went to a lecture yesterday at SRJC by Ofer Zur, Ph.D. on “How the Internet Changes Brains.” He is about 65 now, and he spoke about “digital natives” which are people who grew up with computers, and “digital immigrants” who acquired these skills in adulthood.
Ten years ago, when I started my business, I knew more than anyone else in Santa Rosa about how to increase revenue for a brick-and-mortar business by using Google advertising. To help these businesses, I used my extensive background in marketing and advertising, and my expertise in media buying, along with my web development skill. The oldest “digital natives” were about 15 and still in high school.
Now, they are 25 years old and they completely understand Twitter, SnapChat, YikYak, Pinterest, Instagram and all the social media channels that have left me behind. There is so much more to know about online marketing and finding the right audience, and I realize I am no longer the best in town. It is time to hire a partner.
Dr. Zur spoke about facing age-related limitations on his recent motorcycle trip to the Himalayas. Being a digital immigrant, alas, is another age-related limitation.